designafairs USA

Siemens Worldwide runs an accomplished in-house industrial, graphic and media design firm. Their western-hemisphere branch, designafairs USA, contracted with Dorsey Graphics to design the interface for an industry leading medical ultrasound product.

The medical field encompasses a demanding clientele. Every detail must be considered when designing for medical imaging equipment because a person's health lies in the balance.

Dorsey Graphics developed an interface which complimented the product's hardware and worked with the doctors to help diagnose the patient. Adopting Siemens' own design language, the interface design flowed smoothly into the other products in Siemens' line.